In recent years, the cross-border e-commerce industry has experienced rapid growth, and Amazon has progressively tightened its product compliance requirements for platform sellers. To assist sellers in achieving product compliance verification more efficiently and conveniently, Amazon has introduced a significant new regulation: Compliance for certain product categories must now undergo Direct Validation (DV) through Amazon-approved Testing, Inspection, and Certification (TIC) agencies.
Amazon has been notifying affected sellers that failure to complete verification on time may result in product removal, impacting normal sales. Even if you have not yet received a notification, please wait patiently and stay informed. We also recommend consulting the relevant procedures in advance to ensure your compliance progress remains unaffected.
- What is TIC Direct Validation?
"Direct Verification" (DV) is a new mechanism launched by Amazon to enhance the safety and compliance transparency of products on the platform. It requires sellers to conduct product tests or verify existing reports through approved TIC agencies, and the compliance results will be directly submitted by the TIC agencies to Amazon. Sellers are no longer allowed to upload compliance documents on their own.
The core difference from traditional processes
|
Traditional Way |
Direct Verification (DV) |
|
Sellers need to search for a laboratory on their own to conduct the tests and obtain the reports |
Testing or verification must be conducted through TIC agencies approved by Amazon |
|
Sellers submit the compliance documents on their own in the backend |
TIC agencies directly securely submit the verification results to the Amazon system |
|
The authenticity and compliance of the documents are subject to review by Amazon, and the process is quite lengthy |
Minimize risks such as report falsification and tampering while enhancing review efficiency |
In short, Amazon has shifted the final compliance review authority from “self-certification by businesses” to “officially designated TIC agencies.”
- Which sellers will be affected?
Based on current implementation, the new regulations primarily impact the US marketplace. Affected product categories include: children's toys, skin-lightening products, ophthalmic drug products, electronic mobility (e-mobility) devices, electronic mobility (e-mobility) accessories, and dietary supplements. Please refer to the table below for details:
|
Type of Products |
Marketplaces involved |
||
|
Children’s toys |
US |
Canada |
UK and the countries of the European Union |
|
Dietary supplements |
US |
_ |
_ |
|
US |
Canada |
_ |
|
|
US |
Canada |
_ |
|
|
Ophthalmic drug products |
US |
_ |
_ |
|
Skin-lightening products |
US |
_ |
_ |
Children's toy sellers who meet the following conditions need to take immediate action:
|
Marketplaces |
The affected product categories |
|
US |
Products used by children aged 12 and below when playing |
|
Canada |
Products used by children aged 14 and below when studying or playing |
|
UK and the countries of the European Union |
Products used by children aged 14 and below when playing |
|
Annotation： 1. Toy products are classified as“children's toys” based on the following criteria:
2. European Union: Germany, France, Italy, Spain, Sweden, Poland, Netherlands, Belgium. |
|
It should be noted that the new regulations do not only apply to "newly listed products", but mainly affect "currently on-sale products". Many sellers have reported that they have received clear verification reminders on the "Manage Your Compliance" page recently. If they fail to handle it in time, the ASINs that have already been listed may face the risk of being removed - this is also the main reason why sellers in related categories have rushed to accelerate the TIC verification after the policy was implemented.
The Amazon compliance policies are becoming increasingly strict. Sellers need to adapt to the new mechanisms of the platform as soon as possible, choose an officially recognized TIC institution to complete the compliance verification, and ensure the smooth operation of their businesses. HQTS-QAI holds national accreditation for its laboratories and possesses internationally recognized testing capabilities. With a global service network, it has provided professional services to thousands of toy companies, facilitating their products' successful entry into international markets. HQTS-QAI offers professional and reliable direct verification services for toy sellers.