Ice Bucket Challenge Makes a Difference

Remember two summers ago when everyone was pouring ice water on their heads? Well, according to ESPN, the Ice Bucket Challenge actually did some good for the ALS community. The disease causes gradual muscle weakness and diminished physical functionality.

Thanks to the viral phenomenon, which raised more than $100 million, researchers were able to identify a gene that is highly common among sufferers of ALS.  Many celebrities and athletes helped make the challenge go viral not only by pouring ice water over their heads to raise awareness of ALS, but by writing big checks as well.

To see our participation, please go here.